I'm not setting this thing up, but I'm going by what's written on the outside of the plastic storage crate and what I was told by a coworker. This is supposed to be an outdoor projection screen. It looks like the screen is more plastic or PVC based than your typical interior "silver screen." Box is labeled 12x12, which I'd take are dimensions in feet. Looks like it has a fold up frame to support it. Take a chance & put your neighbor's holiday display to shame with a big, bright & continuous stream of holiday classics.