We are thrilled to announce that Imperfect Produce is joining us at this Saturday’s Fall Fest as a partial sponsor of our Handmade & Reclaimed Market in conjunction with Fall Fest. We love their approach to diverting food waste and think you will too. Stop by Fall Fest from 12-6 at our Seattle Store to chat with them face-to-face and learn more about their mission here:
In America, more than 20% of the fruits and vegetables we grow never make it off of farms because they aren’t perfect enough for grocery stores’ standards. This results in billions of pounds of produce going to waste every year. We’re talking about produce that’s just as nutritious, and delicious as perfect produce that gets rejected just because it looks a little different. With so many delicious fruits and vegetables going to waste every year, we knew we had to do something to make an impact.
Imperfect fights food waste by finding a home for ‘ugly’ produce. We source it directly from farms and deliver it to customers’ doors for 30-50% less than grocery store prices. We offer a subscription produce box that’s affordable, convenient, customizable, and delicious. It’s bigger than a box, though. By eating Imperfect, you’re helping build a more sustainable and effective food system in the most delicious way imaginable. You’re helping fight food waste. You’re ensuring farmers are rewarded for their full harvest and can feed more people with less wasted land, fossil fuels, and water. You’re improving access to healthy food. You’re creating fulfilling careers for employees. With every bite into a misshapen apple or crooked carrot, you’re helping shape our world for the better.
In a world obsessed with perfection in everything, we’re here to show the world the beauty in imperfection. We’re here to stand up for the underdog: the curvy cucumber, the lumpy potato, the oversized grapefruit. We believe that they matter too. We’re here to make a statement that our differences are what make us beautiful. Just like people, produce comes in a wide range of shapes, sizes, and colors, and we think this diversity is awesome and something to celebrate, not waste. We invite you to join our community and help us build a less wasteful world that’s as beautiful as it is delicious!